Deliver quality ad experiences that can reach audiences by their preferred touchpoints like video and audio.
Unlike real-time bidding, which involves selling ad impressions through a single auction, header bidding opens the floor to multiple demand sources at once, potentially increasing revenue for publishers by creating more competition for their ad inventory.
Meerdere branches aangevoegd in een verticaal advertentienetwerk Alle advertenties welke in een verticaal netwerk worden gegenereerd, dienen te vergelijkbare doelgroepen aanspreken.
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With RTB advertising, there’s no need for ad buyers to work directly with publishers or ad networks to agree upon ad prices and deliver ads. On top of that, for advertisers, there’s no need to waste money and time searching for the proper inventory to display their ads.
For publishers, it provides a more efficient way to monetize their digital inventory as they can receive higher bids from advertisers who are interested in targeting those users.
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With client-side header bidding, bids are sent from a piece of JavaScript code located in a site’s header section, hence the name header bidding.
Ad control: Publishers can fully control who can or cannot advertise on their platform, including having the ability to blacklist certain advertisers.
As a pioneer in the kitchen device industry, Anova was looking for an equally innovative advertising platform. They wanted a solution that would click here enable them to tell their unique dupliceert story while producing top-notch performance.
Check out this Coke ad on my Twitter timeline. I'm not a soda bewonderaar, but I am a huge football bewonderaar (#MonstersoftheMidway). The programmatic ad software probably chose this ad due to my internet history surrounding football.
De techniek welke we hiervoor toepassen heet programmatic advertising, dit wordt ook wel programmatic buying ofwel programmatic marketing genoemd. Op die website leggen wij uit op welke manier het werkt.
Hand-choosing publishers may voorstelling better results because a single publisher may provide more targeted reach than a group ofwel disparate sites and channels.
Header bidding is a technology that allows publishers to simultaneously request bids from multiple demand sources and send the bids to their ad server to conduct an auction.